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Client: CASTORE for REISS
Services: Editorial
Year: 2022
The collaboration with CASTORE intends to diversity REISS’ established reputation as a tailoring-focussed sartorial choice by offering the customer new pieces that are to be worn in less formal environments, which is to be carefully conveyed here.

The copy informs the user of the collection’s important technical USPs while adhering to house tone of voice—noting the collection’s refined mood and subtlety, while referencing the architectural backdrop of the campaign imagery—that is familiar to its loyal base.

Source

Selected work:

The campaign was photographed at the London Aquatics Centre. The Zaha Hadid-created venue embodies both CASTORE’s and REISS’ modern outlook on design and provides the perfect background for their future-facing collection.

The collection includes a water, wind and dirt-resistant lightweight running jacket cut from a technical fabric with a microporous membrane for breathability and reflective branding.

Lightweight and quick-drying trousers for high-intensity training come with an adjustable waistband and cut to a slim, athletic shape. A high-stretch vest for low-intensity outdoors training has zoned quilting for additional warmth.