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Client: Ksubi
Project: Kendall Jenner for Ksubi
Services: Marketing copy
Year: 2018
Ksubi’s collaboration with Kendall Jenner reinforced the Sydney label’s place in youth culture and its value as a reference point – it has been heavily refenced in hip-hop by performers including ASAP Rocky, Lil Uzi Vert, and Skepta. The capsule focused on effortless style that manages to maintain the brand’s edge through rips to denim and a redesigned logo that’s used on the black T-shirt and grey hoodie.

Selected work:

Kendall Jenner has long been a key muse of Ksubi’s and now her eye for vintage denim designs will inform our Sign Of The Times AW19 collection, dropping in July. Kendall has always been an admirer of Ksubi’s style and vision, and is excited to put her name and creative vision to the project.