Client: Ksubi
Project: Travis Scott for Ksubi
Services: Marketing copy
Year: 2017
Australian denim label Ksubi’s campaigns include its collaboration with Travis Scott in 2017. The focus was placed on its disruptive approach to fashion and appeal to youth culture.

Selected work:

We’ve found our way into the pens of The Weeknd, Vince Staples, Playboi Carti and Danny Brown, so Ksubi x Travis Scott shouldn’t be too much of a shock. The collection is the child of the Texan’s referential design, which points to the stripped-back feel of his hometown, Houston. Among it, there’s a T-shirt with a Travis hand-drawn eagle motif and another tee with our ‘no dollar’ emblem up in flames. It launches in October this year.