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Client: MATCHESFASHION.COM
Services: PDP copy, SEO
Year: 2020
MATCHESFASHION.COM likes to place the user in the context of the season and show (where applicable) or draw on the era from which inspiration is derived. Every PDP has copy that’s concise and informative, which tells a story to the user.

Selected work:

Etro


Chlio Frill-Trim Floral-Print Silk-Satin Dress


Etro’s white Chlio maxi dress is printed with an intricate floral pattern that’s typical of the Italian label’s love of patterns. It’s made with dramatic balloon sleeves and a plunging V-neck that’s shaped by a wrap front trimmed in fluid frills while the tie waist accentuates the figure.

Christian Louboutin


Elisa Mini Leather Cross-Body Bag


Christian Louboutin’s Elisa cross-body bag is enlivened with a metallic silver, shimmering finish that embodies the house’s high-octane approach. It’s crafted in Italy from smooth leather that’s discreetly hallmarked with a silver metal CL logo above a twist lock, while the red lining references the label’s timeless red soles. Style with white separates for a glossy edit.

Etro


Jacquard Wool-Blend Cardigan


Etro’s penchant for patterns has endured for decades, like the abstract patterns jacquard-knitted into this navy and white cardigan. It’s crafted in Italy from wool blended with an element of cotton, trimmed with a thick ribbed shawl collar, and has a self-tie belt at the waist that can be used to cinch the silhouette.