Client: Stüssy
Services: Marketing, PDP copy, SEO
Year: 2018
Services: Marketing, PDP copy, SEO
Year: 2018
Stüssy’s copy is enriched using SEO strategy that, after data-based research using Moz and Google Search Console, draws on style names, categories, gender and colours, which are the most popular keyword groups amongst the brand and its competitors in fashion e-commerce. Additionally, the conversational tone of voice is the outcome of consultation with Branding at Stüssy, where the protection of the surf and skate influences of the label are key.
Selected work:
Selected work: